Mobile User Acquisition
Build and optimise acquisition campaigns designed around user quality and downstream value.
- Campaign setup across app channels
- Audience and creative testing
- Event-based optimisation
Services · Programmatic & In-App Advertising
Audience-led buying across the open app ecosystem
Beyond the walled gardens is a large, fragmented world of in-app inventory. We plan and run audience-led programmatic buying across supported DSPs, matching the right partner to the objective — reach, re-engagement or acquisition — and keeping inventory quality and downstream performance in view throughout.
The problem we solve
Growth on Meta and Google has plateaued, but programmatic feels opaque: too many partners, unclear quality, and results that are hard to compare.
How we approach it
Three steps, one loop
- 01
Match partner to goal
Choose DSPs and inventory based on the objective and audience, not habit.
- 02
Test with control
Launch structured tests with clear measurement so partners can be compared fairly.
- 03
Scale what holds
Grow spend where quality and downstream value hold up.
Capabilities
- DSP selection and campaign management
- In-app and programmatic inventory buying
- Re-engagement and retargeting
- Inventory quality and placement review
Platforms and tools
- Moloco
- Liftoff
- RZR
- AppLovin
Who it suits
- App businesses beyond the first channels
- Gaming and fintech apps
- Brands seeking incremental reach
FAQ
Programmatic FAQ
Which DSPs do you work with?
Partners such as Moloco, Liftoff and RZR, selected per campaign objective.
Is programmatic only for large budgets?
Not necessarily. We size tests to give a clear read before recommending scale.
How do you handle inventory quality?
We review placements and downstream metrics, not only top-of-funnel volume.
Works well with
Retail & Quick-Commerce Media
Connect product discovery and purchase intent across supported retail and quick-commerce media.
- Amazon Ads management
- Quick-commerce ads (Swiggy, Zepto)
- Retail search and sponsored listings
Talk to us about Programmatic & In-App Advertising
Tell us about your goals and current setup. We'll come back with how we'd approach it.