Measurement & Conversion Optimisation
Use attribution, conversion insights and performance analysis to guide smarter decisions.
- MMP attribution setup (e.g. AppsFlyer)
- Funnel and conversion analysis
- Conversion rate optimisation (CRO)
Services · OTT & Connected TV
Big-screen reach, planned with performance discipline
Streaming has moved premium video to the living-room screen and the phone in your hand. We plan OTT and connected TV campaigns where they fit the audience and objective, choosing inventory deliberately and connecting video reach to the measurement and acquisition work happening elsewhere in your plan.
The problem we solve
TV-scale reach feels out of reach or unaccountable, and video budgets are planned without a link to the rest of the funnel.
How we approach it
Three steps, one loop
- 01
Check the fit
Confirm OTT/CTV suits the audience, objective and creative available.
- 02
Plan the reach
Select inventory and set reach and frequency goals deliberately.
- 03
Connect to the funnel
Read video alongside search, app and site signals.
Capabilities
- OTT and CTV media planning
- Audience and inventory selection
- Video campaign management
- Reach and frequency planning
Platforms and tools
- JioHotstar
- Other OTT/CTV platforms
Who it suits
- Brands building awareness at scale
- Apps launching in new markets
- Consumer brands with video creative
FAQ
OTT & CTV FAQ
Which OTT platforms can you buy?
Platforms such as JioHotstar, and other OTT/CTV inventory where access is confirmed.
Do we need TV-style creative?
Video creative suited to the big screen works best; we can advise on formats.
Is OTT measurable?
Reach and completion are measurable; we also read its effect alongside other channel signals.
Works well with
Performance Marketing
Paid media planning and optimisation across search and social, aligned to business goals.
- Media planning and budget allocation
- Meta Ads and Google Ads management
- App campaigns (Google UAC)
Talk to us about OTT & Connected TV
Tell us about your goals and current setup. We'll come back with how we'd approach it.